AI, MARKETING & COMMUNICATIONS

As AI software and chatbots such as ChatGPT grow in popularity, we're often asked about its role in marketing and communications. Here, Sharon Kerby, shares her views on its use and why its sometimes good to exercise a bit of caution.  AI,…

The carrot, the neuroscientist & the PR

What's the best way to optimise performance in a crisis? Stick or carrot? Over the years there has been much debate about the merits and drawbacks of each approach. One side of the debate argues that a supportive, collaborative approach works…

Communication & Leadership

If you want to be an effective leader, pay attention to your communication skills. When we're delivering training to aspiring leaders, we often get asked 'what makes a good leader?'  A great deal of research has been undertaken on the subject.…