LINKEDIN LAUNCHES NEW PODCAST PLATFORM

LinkedIn has announced the pilot of the LinkedIn Podcast Network in a move which reinforces its position as a leading provider of information and expertise to its professional community.

The new network gives LinkedIn users access to a programme of podcasts created by LinkedIn News and leading industry ‘creators’ – LinkedIn members, organisations or companies which regularly share content with LinkedIn’s professional community.

Podcasts cover everything from the latest tech and business news to discussions on business culture, tips for start-ups and mental health. To maximise engagement, podcast hosts will continue to interact with podcast listeners and LinkedIn’s 810 million users after each podcast via posts, videos and newsletters and LinkedIn live events.

Podcasts are directly available via LinkedIn as well as on Apple Podcasts and Spotify.

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